: "Raising the City with Hems Africa"* *Overview:* In a powerful collaboration with Hems Africa, we transformed industrial strength into urban spectacle. Tasked with showcasing their diverse fleet of cranes, we integrated them into the vibrant backdrop of a citywide food festival — blending machinery with culture in a way never seen before. *Execution:* Hems Africa’s cranes became more than just heavy-lifting equipment — they became landmarks. Each crane was strategically placed in a unique setting around the festival grounds, demonstrating their versatility, scale, and precision. The centerpiece of the campaign was a towering 40-meter crane, lifting a massive billboard high above the city skyline. At the peak of the event, it stood as a striking icon — a bold fusion of engineering and creativity that could be seen from miles away. *Impact:* * Reinforced Hems Africa's position as an industry leader in lifting solutions * Created an iconic, photo-worthy moment that drew both festival-goers and media attention * Demonstrated the real-world applications and reliability of their equipment in high-visibility environments *Conclusion:* By placing Hems Africa’s cranes in the heart of the city during one of its most celebrated events, we elevated not just a brand, but the very skyline — showing the public that these machines build more than structures; they build experiences.